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VIEW BRING HOME THE BACON MEDIA CASE STUDY BELOW

Marketing Strategy, Ads & Client Acquisition Systems

Vini Domingues

 Founder & CEO, Bring Home the Bacon Media

Background: Vini Domingues is a marketing strategist and CEO of Bring Home the Bacon, a growth-focused agency that specializes in Facebook advertising, eCommerce strategy, and client acquisition. As client work and team responsibilities expanded, Vini realized he needed back-end operational support to reduce manual tasks, reclaim time, and hit aggressive revenue and lifestyle goals.

 

When he partnered with Streamline & Scale, his goal was clear:

“Repeatable systems and processes for every type of work I do for a client.”

The Challenge: Too Many Projects, Not Enough Structure

While the client-facing side of Bring Home the Bacon Media was strong, the internal operations lacked the streamlined systems needed to scale. Challenges included:

No central project management system to track tasks across multiple services

Manual onboarding and client communications

No clear workflows or SOPs for different business offerings

Disconnected team processes, leading to delays and inefficiencies

A Facebook Group that needed repositioning and strategy for client acquisition

Vini as the bottleneck for systems, updates, and team communication

The Bottom Line: Vini needed operational infrastructure to support his vision, without running himself into the ground.

The Turning Point: Custom Systems for Scale & Sanity

In late 2023, Bring Home the Bacon partnered with Streamline & Scale to build tailored systems across operations, project management, CRM workflows, and team delegation. The work focused on structured project delivery, platform integration, and marketing optimization.

PHASE 1 | Famine-Proof Infrastructure: 

Project Management, Client Onboarding & Time Ownership

Built a custom Project Management System first in Notion, then migrated to ClickUp, with program templates for Facebook Ads, Offer Builds, and eCommerce

Added a workspace for client management and delivery inside the PM System

Developed and integrated CRM workflows in Dubsado for each offer, including onboarding forms, canned emails, and automations

Created SOPs for team workflows, client handoffs, and tracking tools like the Lead Tracker

Drafted a CEO time-blocking schedule to reclaim work-life balance and align with Vini’s energy cycles

PHASE 2 | Streamlined Processes & Systems

From Disorganized Hustle to Clear, Automated Execution

Introduced and customized a Team Management System in Notion with SOP templates, team HQs, and meeting docs

Launched automated project workflows to notify clients and the team of status updates via Slack and Notion

Created Facebook Group strategies including a revised name, expert-positioned welcome post, pre-screening questions, and engagement templates

Built and documented ClickUp automations to replicate the Notion system with deeper integrations

Designed and uploaded canned email templates, portal banners, and client communication assets

PHASE 3 | Lean Support Team

Delegation, SOPs & Internal Systems

Identified low-hanging fruit to optimize team workflows for internal and external contractors

Set up a clear structure for managing and revising SOPs across departments

Integrated Slack and Make.com for automated client and task updates

Clarified internal vs. external team deliverables with timeframes and owner accountability

The Results: A CEO Who Leads Without Micromanaging.

Bring Home the Bacon Media now operates with centralized systems, automated onboarding, and a team-ready infrastructure. Vini reduced manual workload, established predictable work hours, and built out scalable systems to match his revenue and lifestyle goals.

BEFORE

No PM system, all updates done manual

Vini, his team, and his clients did not have visibility into client projects, progress, or success rate.

Vini led every project personally

CRM and canned emails are scattered across the docs

Facebook Group was misaligned and underutilized

Time-blocking didn’t exist; work bled into weekends

AFTER

ClickUp + Notion systems run all client and team ops

Vini and the BHTB Media team have visibility into the status of every client project, progress, and team member assigned.

CRM workflows in Dubsado onboard clients automatically

SOPs built for internal & external teams with weekly updates

Facebook Group rebranded and built to drive leads

Time-blocking system in place — weekends protected

VIEW THE NOTION TEMPLATE

The Breakaway: From Overworked to Optimized

★★★★★

“Working with Allanté gave me the structure that I needed. I was so scatterbrained… now I’m in ClickUp, I know what I’m doing, I know what the team’s doing — and that’s a big win.”

  

 — Final Recap, Vini Domingues

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